Bio

I’m Samir, a director with Moroccan and Flemish roots based in Antwerp. As a teenager I was drawn to Parkour. While my friends learned the movement, I studied how to frame it. A raw, pure form: just your body and the objects around you to work with. That is where my eye was born. I never went to film school; everything grew organically. I learned by ear, not from sheet music. That gives my work a different rhythm. I cook without recipe cards; taste leads, not instructions.

I spent seven-plus years sharpening my eye through music videos, often directing, shooting, editing, and grading myself. Years of wearing every hat led me to directing, the one that fits me best and the one I love most. I now gravitate to short-format commercials because they are visually packed and full of pep, like a ristretto. You plan every second; every shot matters. Like shooting on a film roll, every second is weighed and every frame is precious.

Vision

I look for beauty where others look away; I embrace raw reality and what is honest and unpolished. Character comes first; I am drawn to texture, to signs of life, to honest wear. Texture over gloss. Imperfection isn’t a flaw; it’s character. Scars tell stories. They belong. No need to hide them. An old house. Cracked facade. Aged glass and wood. More soul than any new square-box builds. The beige resale aesthetic that drains a home. I prefer a bold, daring interior that introduces its owner before a word is spoken.

So my work carries a raw edge. A bit unpolished, always alive. I choose character over sterile sleekness.

Let’s scratch it, dent it, make it sing.