I’m Samir, a director based in Antwerp with Moroccan and Flemish roots.

I found my way into filmmaking through Parkour. While my friends were learning the movement, I was learning how to frame it. That’s where my eye was born.

I never went to film school. Everything grew organically. I learned without a recipe, by following my curiosity and trusting my instincts. Years of directing, shooting, editing and grading my own work led me to directing, the part of filmmaking I love most.

Today, I’m drawn to commercials because they’re condensed. Every second matters. Every frame carries weight.

I look for beauty where others look away. I embrace raw reality and what is honest and unpolished. I’m drawn to texture, signs of life and honest wear. Character comes first.

Trusted by

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